Based on the weekly comic strip ‘Life in Hell’ by Matt Groening, Comme des Garçons PLAY teamed up with Matt Groening what resulted in the creation of 4 t-shirts: PLAY in HELL. These t-shirts, designed by Rei Kawakubo and approved by Matt Groening, are the first in a planned series. The collaboration of PLAY and Life in Hell will continue for a few years, as part of the overall PLAY collection.
The PLAY in HELL collection is based on the weekly comic strip Life in Hell by Matt Groening which started in 1977, and features anthropomorphic rabbits and a pair of gay lovers. Groening, creator of the Simpsons, uses these characters to explore a wide range of topics about love, sex, work and death. His drawings are full of expressions of angst, alienation, self loathing and fear of inevitable doom
Cowboys 2 Catwalk will exclusively sell this unique collaboration in Amsterdam. And will be available at the end of July.